Iman Fawaz is the chief revenue officer/chief operating officer at iConnect. Fawaz is a digital media & marketing professional with over a decade of rich experience working and understanding the MENA’s digital media landscape. Her forte lies in building and developing strategic marketing offerings for fashion, lifestyle, luxury, and beauty brands across the MENA region. In addition, Fawaz demonstrates a sound understanding of the Middle Eastern consumer’s behavior and interests in terms of content consumption, response, engagement, and advertising formats.
In her previous role as Group Commercial Digital Lead at Harper’s Bazaar Arabia, Fawaz led the digital commercial for Hearst magazines and was instrumental in launching and growing new digital models, concepts, and initiatives for the organization. In her previous stints, she has also worked with organizations like DMS, Mediaquest Corp., and Dotmena.
At iConnect, Fawaz leads the sales and partnerships for the influencer marketing platform. Additionally, she further facilitates influencers’ search, selection, and management for brand ad campaigns.
Fawaz holds a degree in Mass Communication from the American University of Sharjah and is a Google certified digital marketer.
