Tareq Jamous is the head of revenue at Boostiny. A performance marketer at heart, his passion, and understanding of marketing dynamics in the MENA region make him a top talent in this advertising and marketing space. With over a decade of experience in performance marketing and forging deeper relationships with leading regional and global brands, Tareq has been helping partners to scale their businesses sustainably.

In his extensive career, Tareq has worked with brands like Boost Communications, Ikoo, and Digital Republic where he handled top clients like OMG, Starcom, Mindshare, Media Edge, and Fox International and helped them to unlock newer opportunities.

At Boostiny, Tareq is responsible for planning, implementing, managing, and overseeing the platform’s overall sales strategy while developing lasting relationships with the customers to grow customer loyalty by better understanding their business goals and objectives.

Tareq holds a degree in Political Economy from the American University in Cairo.

Abdelrhman Atef is the head of partnerships at Boostiny. He is a highly skilled executive with demonstrated excellence in performance marketing, online advertising & marketing, business development, media planning, and digital marketing. With more than a decade of working experience, Abdelrhman has gathered a deep understanding of the performance marketing landscape in the MENA region and the requirements of the partners.

Abdelrhman has worked with organizations like AlMasry AlYoum, National Quality Institute, and Mobinil in his previous professional stints before joining Boostiny, where now, he is responsible for designing, planning, and implementing business strategies for the platform. He is also in charge of setting broad goals for the growth and success of the organization while strengthening onboarding and growth through partnerships.

Abdelrhman speaks Arabic, German, and English

Amira Elsabagh is the head of products Boostiny. A software product executive with deep experience in data and analytics, Amira’s forte lies in managing product roadmaps, large teams, multiple stakeholders, and sharp acumen to amplify businesses with meaningful products.

With almost a decade of experience in her professional journey, Amira has worked across various sectors, including retail, finance & banking, telecom, and performance marketing. In her previous stints, Amira has worked with companies like Hyve Technology Consulting, ITWORX Education, and Cairo Governorate, where she gathered extensive exposure to building products that helped clients scale their businesses efficiently.

At Boostiny, Amira is responsible for the strategy and execution of all product-related activities and ensures the team delivers value to both the user and the business that aligns with the company’s goals and objectives.

Amira holds a pre-masters degree in Computer Science from Information Technology Institute and a bachelor’s degree in Computer Science from Zagazig University.

Mohamed Saied is the lead technology at Boostiny. As a hardcore technology executive who strives to be challenged with the most complex technological problems, Mohamed has rich experience developing software and constructively managing the development and operations team.

Mohamed’s expertise lies in implementing complex web applications using PHP and NodeJs and modern structural frameworks. In addition, he excels in implementing technological solutions for large corporate and e-commerce websites using PHP CMSs like WordPress, Joomla, Drupal, and Opencart.

Mohamed had worked with organizations like Izam Inc., Parent ApS, Spade Studio, and Bright Creations in his previous professional stints. At Boostiny, he creates and participates in software planning, estimating, monitoring, and reporting. Furthermore, his role includes devising new approaches and applying existing criteria innovatively to create comparatively enhanced solutions. Mohamed also keenly assesses tools and software products that are best suited for the company and can effortlessly help internal and external stakeholders scale their businesses.

Mohamed holds a bachelor’s degree in Computer and Information System from Cairo University.

Fathy’s vision about the transformation to a digital economy for the Arab world along with his leadership skills led him to become an entrepreneur in 2013 with ArabyAds. He pioneered the concept of Performance Advertising for the region and he regularly advocates the power of Data & Technology for the advertising world. Fathy aims to provide sustainable solutions that can influence effectiveness of digital advertising.

Mohammad has been instrumental in building & growing ArabyAds. He believes in creating sustainable business and providing competitive advantage that has resulted in the exponential growth of ArabyAds. Under his mentorship, the team has been able to forge important and long-term partnerships with advertisers and publishers. Mohammad has been responsible for creating the go-to market strategies that are integral to the expansion of ArabyAds.

With a career spanning over 2 decades, Gulrez Alam is one of the stalwarts of the digital industry.

Gulrez became an entrepreneur with Resultrix and expanded it to become a leading digital marketing agency across USA, Singapore, UAE, and India. The company was later acquired by the Publicis Group – the acquisition being marked as one of the most successful exits in the agency world. Hereon, Gulrez led Zenith Optimedia’s foray across 14 markets in the APAC region.

From USA to APAC to the MENA region, Gulrez has used his vision for the digital industry and its potential, to make ambitious investment decisions and drive many a project to success. His exposure across cultures and geographies has rendered him an open minded but strategic thinker.

His association with Affle Holdings saw the company go public on the Indian Stock Exchange as he contributed through various acquisitions and organic expansion.

In his current role at ArabyAds, Gulrez is yet again the driving force behind the company’s strategic & investment decisions and their flourishing global expansion.

In his precious free time, Gulrez can be found pumping iron at the gym or pumping adrenaline through whizzing wheels or deep dives!

Graduated in Marketing, he dedicated all his career to digital Marketing and e-commerce since 2001. Cumulating more than 20 years of international experience with industry leaders such as Yahoo in London and Paris, Jumia in Tunisia, Jabbar Internet Group in Dubai or Nextedia in Paris. Serial entrepreneur with more than 4 startups created, Tarek is always focusing on Products innovation and management allying both Business and Technology knowledge.

Corporate executive with strong financial expertise coupled with seasoned management skills. Has a successful track record building organizations, improving profitability, and providing frameworks that enhance managerial accountability to support growth and strengthen financial discipline.

Diversified experience across several industries such as digital marketing and ecommerce advertising, FMCGs, Telecommunications, and Consulting.

Experienced in Mergers and Acquisition, completed Harvard Business School on campus executive education program in Corporate Restructuring, Mergers, and Acquisitions.

Holds the CPA, CISA, Diploma in IFRS, CTP and ICVS certifications.

Mohamed Mohey is Chief Human Resources Officer at ArabyAds. He is a Alsun Ain Shams University graduate with a Human Resources Management diploma from American University in Cairo. He has 23+ years of experience across all HR functions.

Mohamed is skilled in culture shaping with a proven track record in organisations & leadership transformation, performance management, engagement and people assessment and strategic business planning and organisational development.

Mohamed is experienced in various leadership roles across multiple industries. Throughout his experience, he covered extensive geographies in the Middle East, Turkey and North Africa.

Barbara Soltysinka is the co-founder and chief executive officer of indaHash. Barbara started her professional journey with a PR agency before founding LifeTube, an MCN and talent agency, in 2013, which has over 217 million subscribers today.

In 2016 she exited LifeTube to start indaHash, one of the biggest influencer marketing platforms globally, along with Wlas Chorowiec, co-founder and chief technology officer.

Barbara has been honored with various awards, including the EY Entrepreneur of the Year Award, Man of the Year by IAB, and recognized as one of the 100 Most Influential People in Influencer Marketing.

She loves animals and is interested in biohacking. In her free time, she meditates and explores human consciousness.

Barbara has graduated in Media Marketing from the University of Warsaw and PR & advertising from the Warsaw School of Advertising.

Wlas Chorowiec is the co-founder and chief technology officer of indaHash. Wlas has been actively working in the digital space since 2004 and is an expert in IT project management, content marketing, and digital advertising.

Wlas co-founded indaHash in 2016 alongside Barbara Soltysinka, co-founder and the chief executive officer of the leading global influencer marketing platform. At indaHash, he is responsible for product expansion and growth.

Before founding indaHash, Wlas was the co-owner of LifeTube. He describes himself as a blockchain and NFTs enthusiast.

Safdar Hussain is the chief data officer at ArabyAds. Safdar has over 20 years of global experience in data science, working across telecommunications, consumer electronics, consultancy, and financial & banking sectors.

A highly skilled professional in people management, business analytics, process management, and predictive analytics, Safdar’s previous roles include leading data science, operational excellence, artificial intelligence, and digital transformations for his past organizations.

In addition, his exceptional skills in managing megaprojects of over $1 billion make him one of the most sought data scientists among the top corporations. At ArabyAds, Safdar is responsible for strengthening the data stack of the company, making it the backbone of our various technology platforms, to make advertising more meaningful and value-driven for consumers and our partners.

Safdar holds a Master of Technology degree in Data Science from the prestigious Indian Institute of Technology, Hyderabad. He also boasts of a Master of Science degree from the coveted Said Business School, University of Oxford.

Besides being a passionate data scientist, Safdar is also an author of the book “Mind The Gap.”

Patrick is the CEO of EQ2 Ventures, a Dubai-based investment holding resulting from the spin-off of Equitrust, the corporate VC arm of Choueiri Group (a large media representation group in Middle East and North Africa). Patrick is also a founding & investment committee member of Dubai Angel Investors.

Prior to dedicating his full professional time to EQ2 Ventures, Patrick acted as Choueiri Group’s Chief Strategy Officer from 2014 to 2019. Before that, Patrick had spent 20 years in banking, where he steered various acquisitions and organic development projects for Societe Generale and BNP Paribas across Europe, Asia and North America, acting as BNPP Wealth Management’s CEO for the MENA market until 2013.

A French national, keen sailor and scuba diver, Patrick graduated with a Master in Finance from EDHEC (Ecole Des Hautes Etudes Commerciales Lille) and holds an Executive MBA from INSEAD.