Madhu is a veteran leader with over 21 years of industry experience across the AdTech and MarTech world. His deep expertise includes scaling businesses and teams across Digital Marketing, CRM and Loyalty solutions. Madhu has successfully led essential engagements for clientele across North America, Europe, and APAC markets. A strong believer in building great teams, he is passionate about coaching and mentoring talent. His last stint was with Publicis Groupe, where he built and led teams for Epsilon and CJ businesses in APAC and India for over 7 years.

Madhukar graduated in Electronics and achieved an honors diploma in Space Science and an MBA degree in Marketing & HR. An avid traveler, he loves exploring different countries and enjoys adventurous road trips.

Mohamed Saied is the lead technology at Boostiny. As a hardcore technology executive who strives to be challenged with the most complex technological problems, Mohamed has rich experience developing software and constructively managing the development and operations team.

Mohamed’s expertise lies in implementing complex web applications using PHP and NodeJs and modern structural frameworks. In addition, he excels in implementing technological solutions for large corporate and e-commerce websites using PHP CMSs like WordPress, Joomla, Drupal, and Opencart.

Mohamed had worked with organizations like Izam Inc., Parent ApS, Spade Studio, and Bright Creations in his previous professional stints. At Boostiny, he creates and participates in software planning, estimating, monitoring, and reporting. Furthermore, his role includes devising new approaches and applying existing criteria innovatively to create comparatively enhanced solutions. Mohamed also keenly assesses tools and software products that are best suited for the company and can effortlessly help internal and external stakeholders scale their businesses.

Mohamed holds a bachelor’s degree in Computer and Information System from Cairo University.

Fathy’s vision about the transformation to a digital economy for the Arab world along with his leadership skills led him to become an entrepreneur in 2013 with ArabyAds. He pioneered the concept of Performance Advertising for the region and he regularly advocates the power of Data & Technology for the advertising world. Fathy aims to provide sustainable solutions that can influence effectiveness of digital advertising.

Mohammad has been instrumental in building & growing ArabyAds. He believes in creating sustainable business and providing competitive advantage that has resulted in the exponential growth of ArabyAds. Under his mentorship, the team has been able to forge important and long-term partnerships with advertisers and publishers. Mohammad has been responsible for creating the go-to market strategies that are integral to the expansion of ArabyAds.

Corporate executive with strong financial expertise coupled with seasoned management skills. Has a successful track record building organizations, improving profitability, and providing frameworks that enhance managerial accountability to support growth and strengthen financial discipline.

Diversified experience across several industries such as digital marketing and ecommerce advertising, FMCGs, Telecommunications, and Consulting.

Experienced in Mergers and Acquisition, completed Harvard Business School on campus executive education program in Corporate Restructuring, Mergers, and Acquisitions.

Holds the CPA, CISA, Diploma in IFRS, CTP and ICVS certifications.

As an experienced digital growth catalyst with over 18 years of thought leadership in innovation and GTM strategy in the advertising technology and digital media sectors, Imad has a proven track record of driving business expansion and revenue growth through impactful digital strategies and products in the MENA region.

He is a trusted C-Level & board advisor with expertise in leading and coaching multicultural teams and building collaborative cross-functional partnerships. With his highly analytical approach, he excels in creating standards for optimized workflow and strategic business planning and execution.

If you are looking for a results-driven professional who can help your organization thrive in the digital age, Imad is always keen to connect.

Tony has over 16 years of experience in communications and marketing. In addition to his success as a leader in his prior role as a regional digital director, he has a strong understanding of the needs of today’s marketers and in-depth knowledge of the broad geographies within MENA.

As a digital native, Tony has spent much of his career supporting brands through their overall digital transformation, especially across media and communications & increasingly through data solutions. Tony’s background has a creative skew. Following his education in architecture and theatre design, he changed course and started his marketing and communications career at a leading betting and gaming company in the UK.

His move to the region came in 2007 when he shifted to Saudi Arabia where he was tasked with establishing the first digital department within a media agency in the country. Tony has gained extensive knowledge of the challenges and opportunities that each country presents and has led extensive teams of marketing professionals with impeccable integrity and passion.

When not in the office, you will possibly find him cooking his infamous pumpkin & leek lasagna at home.

Ayman Haydar is a visionary leader who doesn’t just adapt to change, he drives it. With 20 years of experience in AdTech, backed by a Computer Science degree and a Master’s in Digital & Social Marketing, Ayman has mastered the art of merging technology with strategy.

As a founding board member of IAB GCC, he has played a pivotal role in shaping industry standards and fostering trust across the digital ecosystem. His deep expertise in programmatic advertising, digital transformation, and commercial strategy has fueled business growth across global markets.

Ayman thrives on building strong partnerships, elevating brands, and continuously pushing the boundaries of what’s possible in digital advertising.

Will be sending another update once I have the details from the team.

Khalil is a visionary Senior Partner and Deputy CIO at AfricInvest, where he spearheads private equity investments for the firm’s pan-African generalist funds. Prior to joining AfricInvest in 2015, he began his successful investment banking career as a derivatives structurer with BNP Paribas, working across Paris, Tokyo, and London. Khalil is a proud graduate of École Polytechnique in Paris, where he earned his engineering degree, and he holds a Master of Science in Financial Engineering and Statistics from ENSAE Paris. Driven by a passion for innovation and growth, Khalil is committed to empowering businesses across Africa and beyond.

Patrick is the CEO of EQ2 Ventures, a Dubai-based investment holding resulting from the spin-off of Equitrust, the corporate VC arm of Choueiri Group (a large media representation group in Middle East and North Africa). Patrick is also a founding & investment committee member of Dubai Angel Investors.

Prior to dedicating his full professional time to EQ2 Ventures, Patrick acted as Choueiri Group’s Chief Strategy Officer from 2014 to 2019. Before that, Patrick had spent 20 years in banking, where he steered various acquisitions and organic development projects for Societe Generale and BNP Paribas across Europe, Asia and North America, acting as BNPP Wealth Management’s CEO for the MENA market until 2013.

A French national, keen sailor and scuba diver, Patrick graduated with a Master in Finance from EDHEC (Ecole Des Hautes Etudes Commerciales Lille) and holds an Executive MBA from INSEAD.